| Beginner's Guide To Successful Home-Based Publishing |
| Contents |
| Contents Contents.........................................................................................................................3 Table of Figures............................................................................................................7 1 OVERVIEW................................................................................8 Why Did I Write This...................................................................................................8 What I Won’t Do..........................................................................................................8 Why I Started................................................................................................................9 Preview of the Book......................................................................................................9 2 TOPIC SELECTION..................................................................10 Overview......................................................................................................................10 My Story......................................................................................................................10 Your Story....................................................................................................................11 Action Step..................................................................................................................11 3 WRITING.................................................................................13 Overview......................................................................................................................13 Readability...................................................................................................................13 Perspective..................................................................................................................14 Grammar........................................................................................................................15 Congratulations...........................................................................................................18 Readability Scores......................................................................................................18 Action Step: Revise....................................................................................................20 4 ORGANIZATION & FORMATTING..........................................20 Overview.......................................................................................................................20 Organize Outline..........................................................................................................20 Action Step: Overview Chapter.................................................................................21 Formatting.....................................................................................................................21 Action Step: Format Chapter 1..................................................................................22 Headings & Subheadings..........................................................................................22 Graphics........................................................................................................................23 Action Step: Get On It................................................................................................26 5 EQUIPMENT............................................................................26 Overview.......................................................................................................................26 Return On Investment.................................................................................................27 Writing Materials.........................................................................................................27 Initial Investment Publishing Materials...................................................................28 Cost Per Book...............................................................................................................29 Monthly Costs.............................................................................................................29 Review...........................................................................................................................30 |
| 6 STAYING WITH THE PROCESS...............................................31 Overview........................................................................................................................31 When The Going Gets Tough....................................................................................32 Survival..........................................................................................................................32 Why did I include all of this rant?.............................................................................33 Book Sales Versus “Helping Others”.......................................................................33 Snipers...........................................................................................................................34 Full Price Buyers...........................................................................................................34 Soup Nazi.......................................................................................................................34 Noble Job.......................................................................................................................34 I’ve Done It, Or I’m Doing It.......................................................................................35 Helpers...........................................................................................................................36 Review............................................................................................................................36 Action Step: Checking Progress................................................................................36 7 FINISHING UP THE BOOK.......................................................37 Table of Contents.........................................................................................................37 Table of Figures............................................................................................................37 Bibliography..................................................................................................................37 Index...............................................................................................................................38 Last Notes on Finishing the Book.............................................................................39 8 SETTING UP & MAINTAINING YOUR HOME OFFICE............40 Printing/Internet Area..................................................................................................40 Distribution Area..........................................................................................................40 Weekly Duties...............................................................................................................41 9 TITLE PAGE..............................................................................42 My Title Pages..............................................................................................................42 Reed’s Title Pages........................................................................................................42 Title Page Content........................................................................................................42 Action Step: Make Your Title Page.......................................................................... 42 10 EDITING..................................................................................43 Proofing..........................................................................................................................43 Find A Teacher.............................................................................................................43 Self Proofing..................................................................................................................44 11 BEGINNER SELF PUBLISHER..............................................45 Overview........................................................................................................................45 Progression....................................................................................................................45 Transition.......................................................................................................................46 The Main Differences..................................................................................................46 |
| 12 WEBPAGE.............................................................................46 Start...............................................................................................................................46 Planning.......................................................................................................................46 Shopping Cart.............................................................................................................47 Tracking.......................................................................................................................47 Action Step: Plan........................................................................................................47 Summing It Up.............................................................................................................49 Putting It All Together..............................................................................................49 Domain Name..............................................................................................................49 Try It Out.....................................................................................................................49 Action Step: Get You Website Up & Running.....................................................49 13 ADVERTISING.......................................................................50 First Sale.......................................................................................................................50 Message Boards.........................................................................................................50 Google/Yahoo..............................................................................................................51 Putting It All Together...............................................................................................51 14 PRINTING.............................................................................52 Review.........................................................................................................................52 Printing........................................................................................................................52 My Old Routine.........................................................................................................52 Action Step: Prepare.................................................................................................53 15 FINANCIAL: BEGINNER & ADVANCED..............................54 Excel Worksheet.........................................................................................................54 Individual Book Sheet...............................................................................................54 Master Sheet...............................................................................................................55 Last Stuff.....................................................................................................................60 Email Sheet..................................................................................................................60 Action Step: Prepare...................................................................................................61 16 ADVANCED WEB PAGE & ADVERTISING...........................61 Overview.......................................................................................................................61 Web Page......................................................................................................................62 Advertising...................................................................................................................62 Final Thoughts.............................................................................................................63 17 ADVANCED PUBLISHING......................................................64 It’s Time.........................................................................................................................64 Who To Trust..............................................................................................................64 How To Do It................................................................................................................64 The Chicken Or The Egg First?..................................................................................65 Action Step: Progress..................................................................................................65 |
| 18 PUBLISHERS & BOOKSTORES............................................66 Overview........................................................................................................................66 Amazon..........................................................................................................................66 Bottom Line...................................................................................................................66 Get His Book.................................................................................................................66 Vanity.............................................................................................................................67 Summing up..................................................................................................................67 19 DVD & VIDEO.........................................................................67 Overview.......................................................................................................................67 Advanced Only............................................................................................................67 Visual Aid......................................................................................................................67 My Reasoning..............................................................................................................68 How To..........................................................................................................................68 Conclusion....................................................................................................................69 20 DAILY & WEEKLY PROCEDURES........................................69 Overview.......................................................................................................................69 Starting Out..................................................................................................................69 Nowadays—Daily........................................................................................................69 Nowadays—Weekly....................................................................................................70 Message Board Stuff...................................................................................................71 Bulk Email......................................................................................................................71 How To-Bulk Email.......................................................................................................71 21 LOTS OF OTHER STUFF........................................................72 Attacking Style of Writing..........................................................................................72 Copyright.......................................................................................................................73 Tax Benefits...................................................................................................................73 Percentage of Everything............................................................................................74 Customer Service..........................................................................................................74 The Customer Is Always Right...................................................................................75 22 CONCLUSION.........................................................................75 Overview........................................................................................................................75 Pep Up............................................................................................................................75 To Do List......................................................................................................................76 Conclusion.....................................................................................................................76 Action Step: Finish......................................................................................................76 23 BIBLIOGRAPHY.....................................................................76 Websites........................................................................................................................77 Books..............................................................................................................................77 24 INDEX.....................................................................................78 |