Robert McAdams' Home Page
Who is Coach McAdams?
Football
Robert McAdams has played football at the Junior High, High
School, Amateur Marine Corps, and College levels.  He has
played on a Championship Team in the Marine Corps as a
Linebacker and Fullback.  McAdams has coached 7 different
football teams.  He has head-coached 3 teams, 2 of which
were Championship Teams.  He is very familiar with
unorthodox offensive and defensive strategies from extensive
research and experience.
Weight Training
Robert McAdams has 15 years experience in weight training.  
He has increased his bodyweight and strength consistently
over this time.  He has gone from a 125lb 8th grader, who
could clean 95lb, to a 227lb college linebacker and
weightlifter that could clean over 400lb.  He was invited to
compete at the 2004 Olympic Trials for Weightlifting, and
was ranked in overall men at #21 that same year.  He has
competed in Olympic weightlifting in the 85k, 94k, and 105k
weight classes over his 5 year career.  He has also coached
both small-group junior weightlifters and large-group high
school & junior high football players.
Education
Robert McAdams has a Masters degree in Kinesiology from
Midwestern State University.  His degree was coupled with
invaluable experience as an intern coach and competitive
weightlifter for Wichita Falls Weightlifting Club.  This club
has been a perennial power in the Olympic weightlifting
world in recent years.  His coaches and mentors, Glenn
Pendlay and Mark Rippetoe, have many years of collective
experience and education.  Both have done extensive research
into the realm of strength, power, physiology and
performance.  McAdams’ thesis covered the topic of strength
and power training for optimal results.
What Are The Books About?
Strength & Conditioning
Most coaches in general don’t have the type strength and
conditioning program that “produces” players.  I have been around
some different programs and seen a lot of weirdness in their weight
rooms.  I have seen coaches yelling and blowing whistles, oblivious
to weight on the bar or form in the lifts.  I have seen kids sprinting
from station to station more worried about not getting yelled at then
performing the exercise correctly.  Some kids in my current strength
program have bragged about the “old” days when they did power
cleans as fast as possible for 1 minute in a circuit.  Then I ask,
“How much stronger did it get you?”  Then they stop, think, and
reply, “I didn’t get any stronger, but it sure...”  Then
I CUT
THEM OFF
and remind them that their old clean max was nearly
100lbs
LESS a few months ago…  Interestingly enough, Vertical
Jump & 40 are much improved too. =
PLAYER PRODUCTION.  
I can understand kids taking pride in “puke” circuit routines because
they are young, but why do coaches?  I have trained myself and
various levels of kids and adults for many years.  And I have never
seen a person that cannot double his or her strength
AND POWER
in a reasonable amount of time.  Most coaches would be glad to get
a kid to increase 25-50% in a year or so, much less 100% in 4-6
months—as I have produced over and over.
Football Strategy
The football books are focused mainly on matching correct athletic
ability with correct scheme.  In general, I look for offenses and
defenses that give the Average Jimmies & Joes a good chance for
success.  I am a run-based offensive coach, so all my books revolve
around that theme.  Obviously, if you have lots of athletes, you can
run what you want to and win games, but maybe not
championships.  But if you aren’t matching up athletically with your
opponents, you maybe “searching” for a scheme that fits your kids
better on offense and/or defense.  I have been on both sides of the
road, athletically speaking.  I have head coached teams with great
athletic ability and won many games.  But, when I was matched
against a team of greater ability in the Championship, I found
myself chasing my tail on the sidelines.  My players needed a coach
with more knowledge than I to better 1) use their ability or 2)
negate the opponents’ ability.  I was no slouch, don’t get me
wrong.  I was good enough to squeak out a victory in the last
seconds against a superior team for the Championship.  But I think
a great coach should not have to put himself through that type of
heart attack ending.  I have also had a Varsity Schedule with a JV
Roster.  This doesn't work out too well.  I know the pain of telling
kids where their opponents are going to hit and still watching
running backs get winded by long touchdown runs.  I have seen
why “normal” defensive schemes break down and “sound”
offenses get stopped cold.  This leads to my belief that all coaches
need to have a smart, effective, “player-producing” strength and
conditioning program.  Furthermore, coaches of un-athletic teams
need a “right now” scheme they can expect success with besides
the normal schemes that most schools run.  My books are written
to give those coaches some answers besides, “more coaches, more
drills, better scout team, blah, blah…..”  I don’t mean to say that
those are not good things.  But I have seen more than one example
of kids failing due to inferior scheme, not coaching.  My football
books offer unorthodox schemes that may supply part of that
formula for success to coaches and their kids.
Olympic Weightlifting
Olympic weightlifting correctly is the absolute best way to train for
power production/increase.  This is an issue that most teams are in
serious need of knowledge/experience.  I have competed & coached
in Olympic weightlifting for many years now.  This type lifting is
NOT USED in most high schools.  That isn't a misprint; read it
again...  Writing “PC 3x8r” on the board or sheet does not mean
they are utilizing this great power-training modality.  I could write
“Rocket Science” on the board in my History class, but I highly
doubt I relay to my students how to get rockets airborne.  The kids
are not going to just do it right on their own.  Without correct, slow-
paced, progressive teaching and training, they are not gaining the
benefits of using Olympic lifts at all.  Please understand that doing
the Olympic lifts (power cleans, etc.) “kind-of wrong” is like a
woman getting “kind-of pregnant”.  If they do the lifts wrong, they
DO NOT GET ANY POWER BENEFITS from them.  How do
you know if they are or aren’t doing them right?  Easy, if 225-250lb
is a BIG LIFT for your team, they are doing it wrong.  With a
Freshman team, I’ve had 7 (out of 15) kids at or over 225lb Clean
& 185lb Snatch, with 3 of the 15 over 265lb Clean & 210lb
Snatch.  Those numbers are very respectable, but not Elite level.  
Most football programs I’ve seen have everyone clapping and
yelling for their 330lb tackle as he “hoists” 225lb up to his shoulders
while lying back to catch it.  Not only is this type nonsense not
productive, but it is downright DANGEROUS.
Weight Training
I was a personal trainer prior to becoming a graduate and coach.  
And I'm back to doing it part time now.  I've seen many “normal”
people who need advice for weight training.  Regardless of their
goal, losing fat or gaining muscle, they are not very knowledgeable
about how to get it done.  Early in my life, I beat myself up in the
gym, spinning my wheels for minimal gains because I was ignorant
about correct exercise, diet, and supplementation.  My non-progress
was also aided by magazines and other resources providing tons of
mis-information.  Fortunately, I came around and learned from all
those mistakes and researched far more in-depth than my degree
required in the field of weight training.  Since I constantly find
myself over weight (I love good food), I constantly have to take a
month or two to lose it every year or two.  Look over my excerpt
and photos on that page for evidence of my fatness...  
Self Publishing
I have lots of down time after and before football season.  I am a
researcher, I love getting information about things and dissecting
those topics from every angle.  I'm continually researching every
way to better compete in football, stay in shape, make money, etc.  
Back in the Summer of 2005, I decided to purchase a book on how
to self publish and write how to books.  First and foremost, I
wanted to our defenses, offenses, and strength program on paper.  
Before I knew it, I had written the majority of three books.  I
enjoyed it, and finished them one at a time.  I continued doing it
with two more football books.  Unfortunately, the book I purchased
didn't tell me a lot of what I had to go through to finish up, sell
books, advertise, set up website, and many other issues.  Since the
book I read and used wasn't complete, I wrote my own "how to"
book on how to write "how to" books to help others.  Say that
really fast 3 times...  Since then, I've finished several other books in
areas of my expertise.  I think everyone with knowledge that can
help others can/should publish a book.
. I think it's very productive
way to spend your time, sharing information to help people
succeed, feel better, get stronger, cook better, lose fat, win games,
make money, invest in real estate, etc.  Stop by the publishing page
and look it over if you think you have knowledge that others may
need or want to understand self publishing better.
All Book Restocked!!!  Double Wing Offense: Power Run Game, Double
Wing Offense: Perimeter Game, Read 4-4 Gap Control Defense